Client: BitCasino.io
Production: Volcano City
Voiceover: Mike Paul
Storyboard/Design/Animation: Marie-Julie Fleury
This is a project I worked on at Volcano City, where I was lucky to be involved from the concept phase to the final edit, developing the creative direction and animation.
BitCasino wanted to establish trust and attract new players, with a focus on China. After doing some research on colours and their different meaning in the Chinese culture, I settled on a limited colour palette with red, gold and purple. Red is often associated with luck and success, gold has an international symbol of wealth, and purple was used to add a fun and modern twist.
Styleframes
I first worked on sketching the illustrations and building the entire storyboard in a sort of wireframe guide, before getting into the details. This would give me an overview of the whole piece first, and help to figure out the pace and transitions.
Early storyboard
I then worked on illustrating and colouring all the frames, and once the storyboard was approved by the client, I moved on to the animation! This is the most fun part for me, as I can finally bring everything to life and play with the illustrations.
The video was then translated in five different languages, using the English version as a template for the localisations.